Saturday, 1 March 2014

Audience Research

 When creating our opening sequence we need to think about our audience as we need to think about the age rating of our opening sequence. The media industry spends millions making sure they are giving the audience what they want by doing lots of audience research.
For the our production we will need to know-
Who our audience is
Age/interests/views/opinions
What other types of media they consume
How they consume it
Where do they get it from
Who they identify themselves with
How much they consume
Who they consume it with
The effect it has on them and the effect they have on it

 After doing some research, the target audience seems to be around the age of 15-25. An answer on Ask suggest this idea -
"The target audience of a horror movie is usually teenagers who are mostly curious and daring. This is because most horror films involve unknowing naive teenagers as the main protagonists."
This fits with what we thought it would be in our original production pitch


I also did poll and Facebook and Blogger- asking -What age of audience is the most likely to go see a psychological thriller/horror? - 10-14, 15-20, 21-29, 30+?
80% of people asked responded with 15-20 years old, which was what I expected. From this I think we should be targeting  our opening sequence at people aged 15 and above.


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